This tip has been brought with version 2.6.2 of The SEO Framework.
Is your website about a local business? Then be sure to sign up for Google Businesses.
This will massively increase your search presence, through structural data results.
It also greatly helps to have your server located nearby your target audience’s location.
The website will not only respond faster, but search engines can also pick up descriptive signals from it through IP targeting.
If your business resides and only serves in Belgium, for example, it’s also better to have a “.be” domain name extension rather than a “.com” domain name extension.
Country specific TLD’s affect search engines greatly; however, it will decrease presence outside of the country.
Did you know that The SEO Framework – Extension Manager now also offers Local SEO?
This extension helps you give more information about your local business to Google and other search engines. At the time of publishing this article, the extension in beta-phase.
Hey Sybre,
The concept is good. I believe the content lacks depth though. Using examples and out-links would surely ensure better understanding.
Also the users may not always be able to remember various domain name extensions used by sites, using .com fixes this issue.
Newbie to SEO here so please forgive the ignorance in this question. Would areaServed not belong in this plugin as well, especially for businesses like mine that have no physical address or am I missing what this plugin is supposed to do?
Hi Robert,
For Local SEO, we follow Google’s guidelines, which currently doesn’t directly cover “areaServed”:
https://developers.google.com/search/docs/data-types/local-business
Note that Local SEO requires a public physical address and is meant for listing exactly that.
In any case, “areaServed” is available for Corporate Contacts:
https://developers.google.com/search/docs/data-types/corporate-contact
Corporate Contacts will be available later. I’m not sure if we can merge that into Local SEO.