This tip has been brought with version 2.4.3 of The SEO Framework.
Maintaining a blog will output not only fresh content, and notify Search Engines that your website is active, but it will also simultaneously improve your chances to be found.
There are so many (big) questions to be answered, a blog post on each of those questions will surely attract different visitors.
Keep the blog related to the main subject of your site, for it will categorize your website as a whole. Visitors will more likely engage and then keep coming back for more information.
After all, you’re most likely the expert on the subject of your website. Share your knowledge!