Things have changed.
With the recent update on Yoast SEO I saw a massive influx of users coming towards my plugin. I’ve read many complaints about Yoast SEO, its creator and his team. These comments are negative in nature, and meanwhile they lead them to The SEO Framework.
What can I say?
I believe I’m not in the position to comment on this. I’ve been avoiding mentioning Joost de Valk, his team and their plugin for quite some time now. However, as a fellow Dutchman and a free software programmer I do feel the need to express the following.
About The SEO Framework
The main reason I’ve created The SEO Framework is because I couldn’t find a clean plugin that did SEO apart from Genesis SEO. And I know SEO is important.
A few of my clients didn’t want to use Genesis (I insisted, really) and I had to expand the plugin to support other themes. This is where the plugin grew into what it has become now.
The way The SEO Framework is programmed is based on a different fundamental view on what team Yoast has.
Where it all started
Joost de Valk began programming his plugin long ago, I think he was one of the first to create a SEO plugin for WordPress. With this it grew as fast as WordPress has grown over time.
I think that their perspective, over time, for the Yoast SEO plugin (formerly WordPress SEO) is that it has become a commercial item. It has grown massively and people accepted the advertisements as long as the plugin helped their website’s SEO value.
The community isn’t all too fond about this, a good search within Google will reveal what people don’t like. Another search will reveal why it’s the best plugin.
Whereas The SEO Framework is a plugin based on what I wanted for my own websites, and when I put it online I felt the need and pride to update it and make it compatible with many plugins. I based every feature on what’s the best of all other SEO plugins. With the renowned Genesis layout to start with.
What makes the difference
I do not like ads, I do not like slow and overly-comprehensive plugins. I absolutely love clean layouts and easy to understand call to action buttons.
I’ve been using computers for over 20 years now and I absolutely understand what they do, why something is done, what works, and what doesn’t.
I’ve helped people who don’t even know what the “any key” does on a computer and I made every use of it clear to them.
I know what I do not like and I know what the general public doesn’t like.
I think this is what is reflected in the use and visuals of The SEO Framework.
At the end of the day, all SEO plugins do the same for your website:
Output SEO meta data based on options.
What I want to achieve
Of course, one plugin does it differently, is faster, is better to understand, has more features, more reliable, etc. than the other.
I try to get all the positives right for The SEO Framework. Although this might not be the case. I’m not the one to judge.
Mistakes happen, and I’ve made them too. I pushed an update through to the WordPress repository where all descriptions were the same for every page. I left out a very important check for a single variable. This made every post and page think it was a blog page.
Although on a very different scale, Yoast has made a mistake as well.
I do feel sorry for what has happened to Yoast SEO, its community, the negative thoughts about his team and its creator with the big change pushed through. And as mentioned on WP Tavern, it probably won’t happen again.
Nevertheless, I do feel the pride and enjoyment of many users making a switch towards my plugin, whom are looking for something new. I feel a great responsibility for not making the same mistakes others have.
I also do hope that The SEO Framework will one day be named “The Best SEO Plugin”. But I have a long way of “competing” to go through. I look forward to a great change on how plugins are being developed, on how new standards are being created, and I absolutely want to be part of WordPress’ future.
Joost de Valk did help WordPress become what it is today, I believe he and his team had a great positive influence on how some functionality has changed, for the better.
I just hope no negative attitude from a whole community will go against me.